Agent Rainmaker Blog

Stay up to date with our latest news and events

Agent Rainmaker Launches its FIRST Podcast

Agent Rainmaker Launches its FIRST Podcast

Here at Agent Rainmaker, we 100% believe that ANY content ANYONE consumes should be; Educational Inspirational FUN And no matter what you may have consumed from us, may it be a download, a video, content within the Facebook community, or a course/event that we run,...

read more
Most Common Failure of Audience Targeting

Most Common Failure of Audience Targeting

1) Not Establishing Your KEY Avatars Before you start to promote any product, It’s worth taking some real time to establish who are going to be your KEY Avatars for the product you want to start promoting and the MORE specific you are the more success you will have...

read more
Marketing has changed – have you?

Marketing has changed – have you?

Marketing has changed – have you? One of the biggest lightbulb moments for people who attend our courses is this: The most vital thing you can do to grow your business is to have a sound marketing strategy and to be consistent with it. But often, when things get busy...

read more
Are more people renting in their home towns?

Are more people renting in their home towns?

Are more people renting in their home towns?  There have been several reports recently suggesting that young people are opting to rent closer to where they grew up, rather than relocating to search out better job prospects. These same reports say that this is largely...

read more
Scared to sell?

Scared to sell?

Scared to sell? I heard a guy say online today that he was scared to sell… and it got me wondering, why are so many people scared to sell, what exactly is it about selling that makes people shudder? Are they scared of rejection? do they feel it's distasteful, or...

read more
Daddy I want to be a letting Agent

Daddy I want to be a letting Agent

Daddy, I want to be a letting Agent   “Daddy, I want to be a letting Agent” said no-one, ever. Last week, I was speaking at an event and one of the delegates, another letting agent, came up to me and asked, Sally, you’re a letting agent like, me, why do you do...

read more
Converting Let Only’s to Fully Managed

Converting Let Only’s to Fully Managed

Did you know that 50% of all the landlords out there choose to SELF MANAGE? I don’t know about you, I’m pretty clued up on legislation, but I have no idea how landlords that have full time jobs doing something else, manage to stay ahead of all the 170+ pieces of law...

read more
HOW to keep and build GREAT teams…

HOW to keep and build GREAT teams…

How to build and keep GREAT teams As I go around speaking to agents from all across the country, I keep hearing the same thing, where are all the staff... from city centre, to rural, from northern to southern, the same problem exists everywhere, it’s very hard to find...

read more
Tenancy Manager Training Days

Tenancy Manager Training Days

  The role of the Tenancy Manger has evolved. But many Tenancy Managers are stuck in a rut, doing the same old things, and getting frustrated that they’re not getting the results they need. We want to help you to change that, and show you a completely different...

read more
Negotiator Training Workshop

Negotiator Training Workshop

Negotiator Training Workshop If you’ve ever been on a negotiator workshop, you might be thinking that they consist of lots of dry talking about legislation, laws, form-filling… That’s not how we do things! If you’re ready to try something different, let me tell you...

read more
Letting Legal Intensive Course

Letting Legal Intensive Course

Lettings Legal Intensive Course Knowing and keeping up to date on all of the legislation surrounding the lettings industry is vital whether you are a landlord or an agent. Failure to comply with this legislation can land you in hot water very easily, and pleading...

read more
Lister Training Days

Lister Training Days

Lister Training Have you heard about our unique Lister Training Days? Since we’ve started our unique training days for agents, we’ve had some amazing feedback from agents who have had some phenomenal results. We’re excited to be able to share with you what you can...

read more
Banning of Tenant Fees- The Debate

Banning of Tenant Fees- The Debate

With heads still reeling from the announcement of the Tenant Fee ban, I’ve been travelling the country to speak with other agents, to discuss how we can deal with it. It’s more important than ever that we start talking about this now. We’re losing fees that have to be...

read more
Connecting With Your Audience on Facebook

Connecting With Your Audience on Facebook

It’s not always easy to market your services in an innovative way, especially when the market is saturated with every other letting agent trying to do the same thing. It becomes increasingly important to think outside the box, and make sure you're making the most...

read more
I Was Speaking to This Letting Agent…

I Was Speaking to This Letting Agent…

She asked me: “So how did you grow your business? I just seem to have stood still over the last year, I’m sure there is just too much competition!” It’s one of those questions that really made me stop and think, as I wanted to give her a good answer, and I found...

read more
Motivating Letting Agency Teams

Motivating Letting Agency Teams

Letting agency teams are no different to any other teams, except that as a business, within a letting agency, you will had extremely diverse teams, made up of people with completely different character. The staff in the “NEW BUSINESS” or lettings department which are...

read more
Social Media for Letting Agents – Does it work?

Social Media for Letting Agents – Does it work?

Hell yes! But only if you use it properly... and social media on its own, NO. So many people say “I tried social media for my agency, but it just didn’t work” in most cases, what agents do is post a bit each day, and wait for the valuations to come flooding in, but...

read more
Do you know your Numbers?

Do you know your Numbers?

A branch manager recently asked me on social media, has the market, changed? We are not getting anywhere near as many leads through as we used to and I just don’t know why. In private messenger, I started asking him his number, the number details, that lead up to an...

read more
Paperwork- Paperwork- Paperwork

Paperwork- Paperwork- Paperwork

I was talking to a landlord at a networking event last week. He was explaining that, when it comes to letting his property, he has no idea what all the fuss is about. He gets his files and move-ins done in just 10 minutes, so why on Earth would he consider...

read more
The corona challenge 2020

The corona challenge 2020

When the Prime Minister announced lockdown, global panic was at an all-time high. Businesses everywhere were forced to close, staff were being made redundant and the future looked bleak… Here in the Letting Agency sector, we were imagining the worst, and what if all...

Agent Rainmaker Launches its FIRST Podcast

Agent Rainmaker Launches its FIRST Podcast

Here at Agent Rainmaker, we 100% believe that ANY content ANYONE consumes should be; Educational Inspirational FUN And no matter what you may have consumed from us, may it be a download, a video, content within the Facebook community, or a course/event that we run,...

PIVOT Your Business in 2020 SUMMIT goes GLOBAL!

PIVOT Your Business in 2020 SUMMIT goes GLOBAL!

What an event the 3-day PIVOT summit in May 2020 was… (and perfectly timed too). In April, during the Corona Crisis, Sally had an idea to put on an event, and pull together some of her TOP experts, to be able to open up NEW ideas and possibilities for her Agent...

Over £11,000 Raised for Charity Through Online Summit!

Over £11,000 Raised for Charity Through Online Summit!

Right now, Event Companies are amongst the worst hit industries, alongside hotels, holiday companies, and charities. Here at Agent Rainmaker, we thrive on making a difference, and with that in mind we decided to throw caution to the wind and change just that. We...

4 Steps to giving your video’s a professional edge!

4 Steps to giving your video’s a professional edge!

With social media becoming more and more about engaging video, we need to start looking at ways to look professional and feel confident! Creating video doesn’t need to be complicated, and you don’t need to invest in thousands of pounds of camera’s and equipment… In...

Three Things to Consider When Unfurloughing Staff

Three Things to Consider When Unfurloughing Staff

What will you do if your doors could open again next week? One of the big questions we have been getting a lot of recently is what happens with my staff when they come back from Furlough?! Here’s Three Things to consider when ‘Unfurloughing’ staff! ?. ?? ??? ???? ??...

Most Common Failure of Audience Targeting

Most Common Failure of Audience Targeting

1) Not Establishing Your KEY Avatars Before you start to promote any product, It’s worth taking some real time to establish who are going to be your KEY Avatars for the product you want to start promoting and the MORE specific you are the more success you will have...

Agent Rainmaker LIVE – What a party

Agent Rainmaker LIVE – What a party

Question: Have you EVER seen a presenter, enter the stage on a scooter? If not, then you probably haven’t been to Agent Rainmaker LIVE this year Many people ask, what IS Agent Rainmaker LIVE, and I’ll be honest, it’s hard to explain because it is in a league of its...

Sally Lawson

Avatar